Shea & Company Advises Validity on its Acquisition of Litmus
Validity Profile
- Validity is the Customer Data Quality & Optimization platform to power effective sales and marketing. With Validity, organizations make better decisions that drive more leads, close more deals and grow faster.
- Validity’s comprehensive marketing success platform will provide a seamless, end-to-end experience—from contact data validation and enrichment to design, personalization, deliverability optimization and continuous campaign monitoring—all by working with customers’ existing marketing systems and email service providers, enabling customers to get more value from their current marketing investments.
- Validity was founded in 2018 and is headquartered in Boston, MA
Litmus Profile
- Litmus is the leading global provider of email optimization and testing solutions. Litmus has long been the recognized leader in the “pre-send” space, offering unparalleled solutions for email creation, testing and optimization before deployment.
- Litmus was founded in 2005 and is headquartered in Cambridge, MA
“
I’m thrilled to welcome Litmus to the Validity family and immediately bring to our customers this industry-leading, comprehensive, and unified platform that ensures emails are visually compelling, appropriately optimized, and positioned for next-generation personalization to ensure maximum engagement
Mark Briggs
Founder, Chairman and CEO, Validity
“
Combining Litmus’s leadership in pre-send optimization and personalization with the incredible Validity platform, capabilities, and terrific customer service culture is a big win for customers and the marketing community
Erik Nierenberg
CEO, Litmus
- Validity’s acquisition of Litmus was announced on April 10, 2025; financial terms were not disclosed
- Shea & Company served as financial advisor to Validity, PSG Equity and Silversmith Capital Partners on the transaction