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Sitecore Acquires AI-Powered Digital Search Platform Reflektion

Reflektion Profile

  • Reflektion is an AI-powered digital search platform that understands and predicts patterns, context and needs in order to convert shoppers into buyers
  • The company elevates search into a conversational, guided experience that provides more personal, accessible and tailored answers for the customer
  • Reflektion is relied on by leading retail brands such as Skechers, Ulta, Reeds, Petco, Ascena and RiteAid
  • Reflektion was founded in 2012 and is headquartered in San Mateo, CA

Sitecore Profile

  • Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers
  • The company has continuously innovated its product offering and, from its heritage in web content management software, has developed a diversified digital experience management offering
  • Sitecore was founded in 2001 and is headquartered in San Francisco, CA
  • Sitecore is a portfolio company of EQT, a leading global private investment firm with focuses across a range of sectors, geographies and strategies
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Search is about more than just entering words into a box and hoping for the right results – it is the cornerstone of a digital experience. With Reflektion, a brand can add various types of search including personalized search, preview search, conversational search, and voice search.

Steve Tzikakis

Chief Executive Officer, Sitecore

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I am proud of the passionate team at Reflektion who has been successful in bringing our AI-first approach to many site-search deployments for large e-commerce and retailers' websites. With Sitecore, the Reflektion team and customers will be able to continue to leverage the enhancement of digital experiences, leading to continued growth and results for all.

Amar Chokhawala

Founder & Chief Executive Officer, Reflektion

Transaction Notes

  • Sitecore’s agreement to acquire Reflektion was announced on September 2, 2021; financial terms were not disclosed
  • This transaction is a part of Sitecore’s $1.2 billion growth plan that outlines their commitment to invest in a product roadmap that delivers faster innovation
  • The combination of Sitecore and Reflektion enables Sitecore to engage, educate and empower shoppers to make purchase decisions faster – increasing buyer confidence, long-term revenue and overall customer satisfaction and loyalty
  • Shea & Company served as the exclusive financial advisor to Sitecore
Read The Press Release