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Bronto Has Been Acquired by NetSuite

About Bronto

  • Bronto Software provides a cloud-based marketing automation platform for brands to drive revenue through their email, mobile and social campaigns
  • The Bronto Marketing Platform helps customers deliver timely, relevant, data-driven digital marketing that fuels engagement throughout the customer lifecycle
  • Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000 and has a client roster of over 1,300 leading brands worldwide
  • Bronto is headquartered in Durham, NC and has over 220 employees

About NetSuite

  • NetSuite Inc. (NYSE:N) is a leading global provider of cloud-based business management software
  • NetSuite offers a broad suite of applications, including accounting, Customer Relationship Management (CRM), Professional Services Automation (PSA) and ecommerce that enables over 24,000 companies and subsidiaries to manage most of their core business operations in its single integrated suite
  • Headquartered in San Mateo, CA, NetSuite has over 20 regional offices and employs more than 3,000 people

Transaction Notes

  • The pending acquisition of Bronto by NetSuite was announced on April 23, 2015 and closed on June 9, 2015; the pending cash and equity transaction valued Bronto at approximately $200 million
  • Shea & Company served as the exclusive financial advisor to Bronto and the company’s Board of Directors and management
Read The Press Release