Shea & Company Advises mParticle on its Merger with Rokt
mParticle Profile
- mParticle is a leading customer data platform that allows customers to manage their own customer data end-to-end, improving conversion, retention and time-to-monetization wherever needed across the organization
- mParticle is the only real-time CDP with native AI, delivering the most sophisticated enterprise data capabilities
- mParticle is largely focused on winning the enterprise market, achieving a global, diversified and blue-chip customer base operating in a variety of subsectors
- mParticle was founded in 2013 and is headquartered in New York, NY
Rokt Profile
- Rokt is a global leader in ecommerce, enabling corporations to personalize the purchasing process and to determine the next best course of action for customers during their transaction experience
- The company has 800+ employees and offices in 10 global locations serving clients throughout North America, Europe and Asia Pacific
- Rokt was founded in 2012 and is headquartered in New York, NY
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Bringing mParticle and Rokt's capabilities together will offer the best of both worlds – a new class of solutions where customers can activate their data in real time to immediately impact business outcomes while maintaining complete ownership and control over their customer data assets.
Michael Katz
CEO and Co-Founder, mParticle
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This merger will enable us to bring a significant performance lift to all of our clients. We are thrilled to join forces with the mParticle team to accelerate bringing our vision to life, enabling everyone to unlock the moments that matter most.
Bruce Buchanan
CEO and Co-Founder, Rokt
Transaction Notes
- mParticle’s merger with Rokt was announced on January 16, 2025; financial terms were not disclosed
- Shea & Company served as the exclusive financial advisor to mParticle on the transaction