About Veridiem

• Veridiem, a privately-held company based in Maynard, Massachusetts, was a leading provider of Marketing Resource Management (MRM) solutions
• Veridiem’s Marketing Optimization software enabled companies to continually plan, measure and optimize their marketing investments by linking their sales to the marketing programs which drove them
• Founded in 1998, the company had 160 employees
• Veridiem was backed by North Bridge Venture Partners, Venrock Associates, North Hill Venture Partners and Infinity Capital

About SAS

• Privately-held SAS provides data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform
• With customers at 40,000 sites across the globe at the time of the acquisition, SAS solutions are used to manage and gain insights from vast amounts of data and is used for decision making, compliance with governmental regulations and research

About ProfitLogic

• ProfitLogic, a privately-held company, was a leading provider of software and analytical consulting services, providing retailers detailed insight into customer demand, and suggested pricing actions to maximize profitability, delivering margin improvements on the order of 5%–15%
• The company’s customers included a number of leading retailers, such as Ann Taylor, Bloomingdales, JC Penney, Marshall Fields, Nordstrom, Reitmans, ShopKo Stores and Toys R Us
• Based in Cambridge, Massachusetts, ProfitLogic employed about 250 at the time of the company’s acquisition
• The company was backed by Bain Capital, Battery Ventures, General Catalyst and Venrock

About Oracle

• Oracle (NASDAQ: ORCL) develops, manufactures, markets, distributes and services database and middleware software as well as applications software designed to help companies manage and grow their business operations
• With over 84,000 employees at the time of the acquisition and the world’s largest corporations as customers, Oracle is the world’s largest enterprise software company
• Oracle uses an active acquisition program as a major component of the company’s corporate growth strategy